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Our Mission, Vision and Values

The operating policy of the Company sets the “Management Policy,” which is our corporate philosophy, as the apex. The “CSR Management Policy” states the Company’s universal mission stated in the Management Policy reorganized from the CSR perspective, and the “Sumitomo Life Brand Vision” states the “Image of the Company from customer’s perspective” that we are aim to become in the medium to long term.
The “Sumitomo Life Group Code of Conduct” has been established as a set of guidelines for executives and employees of Sumitomo Life and each Group company.

Management Policy

CSR Management Policy

Sumitomo Life has established the “CSR Management Policy” as one of its management policies, and promotes CSR management. Against this backdrop, in view of global trends such as the SDGs, which were put forward by the United Nations and are pursued by both the public and private sectors in Japan, items that are important in the promotion of CSR management (key items of CSR) were summarized as follows.

Brand Vision

As Sumitomo Life’s brand vision, we have declared the achievement of “Four Advanced Values” as our goal to empower the future of our customers.

By providing these values to each of our customers through the ongoing efforts of all of our executives and employees, we hope to distinguish the uniqueness and prominence of our services. We are sure that by continuing to thoroughly provide these values we will be able to increase the loyalty of our customers.

With the brand message “empowering your future,” which conveys the commitment to our customers in our brand vision, we hope to help protect and support our customers and their families by directly addressing their concerns as they plan for and move beyond life’s challenges. We will do our utmost to fulfill this role, which, we believe, should form the basis of all life insurance businesses.

 Brand Vision: “Four Advanced Values”

Sumitomo Life Group Code of Conduct

The Company has formulated the “Sumitomo Life Group Code of Conduct” as a set of guidelines, in order to ensure that each and every executive or employee of Sumitomo Life and each Group company will put the operating policy into practice through their actions.